CopyThat by Sam Parr
Hello entrepreneurial person! 👋🏼
Have you ever said “Hi, I’m name founder of X,Y,Z and we….” yeah, everyone says the same thing. Saying the same thing contributes to people forgetting about you.
https://copythat.com/ by Sam Parr will teach you a method to structure your thoughts.
I’m pretty sure this method is why he is worth millions (and I’m just his customer).
His method isn’t just information. Lots of course have tons of information. Information isn’t the problem. Most courses overload you with endless content (that you forget) while ignoring the “how do I actually change my behavior part”.
Copythat has just the right amount of content paired with the motivation to get you handwriting again. Trust me, this will change you, just ask the neuroscientists.
Read the below summary, ask yourself if you already write and speak this way. If you do, then you are probably worth millions. If you aren’t, you like me will benefit from the class.
The class takes about 40 minutes a day for 10 business days, like 1/100th of the amount of time I spent on my MBA. With the time you save (and the money you make) you can skip the mba and head straight to your version of paradise. I’m rambling..
Back to my point, read my summary, find the nuggets, click the link, pay the man, take the class. I live in Austin. Find me, tell me how you liked it or disliked it and I’ll buy you a beer, seriously.
— JCD x.com/jcdavison
https://copythat.com/
The Summary
- inform with short, long sentences, create a flow
- AIDA
- sentence 1 goal, read sentence 2
- clarity, persuasian and a good argument in 5 sentences
- fuck the passive voice
- “you cannot imagine how useful it would be to you”
- write like you speak
- every written or spoken line deserves AIDA
- short form for known, inexpensive, long form for unknown expensive products
- pull your reader down the yes ladder
IMPORTANT - my summary isn’t a replacement for the actual class, do the class the exactly the way that Sam Parr made it. It is called COPYWRITING for a reason, you must copy, by hand, exactly the content of the class. You can read the summary below but that won’t change you. I’ve written this summary so that I have breadcrumbs with which I can evaluate my writing.
https://copythat.com/
01 - Louis CK
- inform don’t sell
- short, long sentences, create a flow
- http://web.archive.org/web/20160109173715/https://louisck.net/purchase/live-at-the-comedy-store 02 - Gary Halbert Boron Letters
- deep dive into AIDA
- “You must get the right kind of attention, otherwise readers will be insulted”
- https://morgancrozier.com/boron-letters/ 03 - Joel Spolsky - The Slippery Slope
- “he has done you a small favor will more likely do you a large one”
- start small, get the reader down the slippery slope
- sentence 1 goal: read sentence 2
- 6-7th grade hemingway scores
- https://www.joelonsoftware.com/2000/08/09/the-joel-test-12-steps-to-better-code/ 04.1 - Scott Adams (Dilbert) - The Day You Became a Better Writer
- Good writing is simple
- Business writing is about clarity and persausian
- A good argument in 5 sentences trumps a great argument in 100
- “he was very happy” (bad) “he was happy”
- First sentence must hook
- https://hemingwayapp.com/ 04.2 - Stephen King’s Toolbox
- get ride of adverbs and flowery word count language
- “Don’t be a muggle” take ownership of your statements!
- fukc the passive voice!
- passive voice implies writer fears not being taken seriously 05 - The Wall Street Journal Letter
- storytelling to get people’s attention to then fall down the slippery slope
- story is a+i in aida
- after the story, explain the facts
- “you can not imagine how useful it can be to you”
- always offer a partial refund if unconsumed portion remains 06 - Hey.com homepage - “breathtaking landing page”
- write like you speak
- descriptive writing came from middleschool, get back to simple facts stated simply 07 - Rolex, Rolex, Rolex
- short form for well known cheaper products, like a coke
- long form for lesser known expensive products, like a custom startup
- copy needs to be long enough to achieve the desired action
- these are so good i want to buy a rolex (and i hate expensive watches) 08 - Forgotten Copy
- Every spoken word deserves the Aida treatment
- Unsubscribes, about, welcome to our community
- Attention, information, desire, action - never skip this process 09 - Notion Mastery Sales Page - “breathtaking landing page”
- how to get people to do things they’d rather not do?
- break complex ask into 2 smaller asks
- like the slippery slope, purpose of ask 1 is to get yet
- increase probability of warm response to ask 2
- pull your reader down the yes ladder 010 - Hint
- advertisement + editorial (or tutorial) == advertorial
- this one doesn’t call to me, i’ve peaked 😊